OSCDCL AM (Marketing) Syllabus 2022 – Download OSCDC Assistant Manager Exam Pattern & Syllabus PDF @ oscdc.nic.in
Latest OSCDCL AM (Marketing) Syllabus 2022 – Odisha State Cashew Development Corporation Limited (OSCDCL) has released Computer Based Recruitment Examination (CBRE) syllabus for the recruitment of Assistant Manager (Marketing) Group B post. OSCDC has released notification for this recruitment and announced vacancies for the Assistant Manager. Candidates who have applied for the AM recruitment may download the CBRE syllabus from the OSCDC official website (oscdc.nic.in). Candidates can also download the exam syllabus and pattern from the link given below.
OSCDC will announce exam date for this recruitment soon. OSCDC Recruitment Selection process involves Computer Based Recruitment Examination (CBRE) and Computer Skill Test (qualifying). The CBRE comprises questions from the subjects of Marketing, Market Segmentation, Marketing Research, Consumer Markets, Pricing, Distribution Management, Promotion Mix, Personal Selling, Sales Promotion, Consumer Behavior Decision Making, General Knowledge, Odia, English Language, Computer Fundamentals &Management, Mathematics, Reasoning and Mental Ability.
Important details of OSCDC AM (Marketing) Syllabus
OSCDCL AM (Marketing) Syllabus:-
- Marketing – Meaning and Definitions; Marketing interface with other functional areas; Marketing Environment – Micro and Macro.
- Market Segmentation – Perceptual Mapping; Bases for Segmentation, Segmenting Consumer Markets; Market Targeting, Product Positioning, Positioning Strategies, Demand Measurement and Sales Forecasting Methods.
- Marketing Research -Nature and scope of marketing research; Marketing research process; Primary and secondary data sources; Contact methods – personal interview, telephone interview, e-mail questionnaire and postal questionnaire etc,.
- Consumer Markets – Factors Affecting Consumer Behavior. Cultural factors, Social factors, Personal factors, Psychological
factors – Stages in the Adoption Process, Industrial Markets – Characteristics Decisions etc,.
- Pricing – Significance and importance of Price in Marketing; Pricing Decisions- Factors influencing pricing decisions, Methods of pricing.
- Distribution Management – Distribution Channels and Physical Distribution Decisions: Nature, functions, and types of distribution
channels; Distribution channel intermediaries; Channel management decisions; Retailing and wholesaling.
- Promotion Mix – Determining advertising budget; Types of Media and their advantages and disadvantages. Media selection; Measuring advertising effectiveness.
- Personal Selling – Role and Importance of Personal selling; Steps in the selling process.
- Sales Promotion – Sales promotion tools: off – self offers, price promotions, premium promotions, prize promotions.
- Consumer Behavior Decision Making – Problem recognition, Information Search, Evaluation of alternatives. Purchase decision and Post purchase behavior.
- General Knowledge.
- English Language
- Computer Fundamentals & Management.
- Reasoning and Mental Ability.
- Total Marks 200.
- Time Duration 2 hours.
OSCDC AM (Marketing) Syllabus & Exam Pattern:-
|Reasoning & Mental ability||10|
|Computer Fundamentals & Management||15|
Steps to download OSCDC Assistant Manager (Marketing) Syllabus
- Logon to OSCDC official website and then locate Recruitment page.
- In Recruitment, find notification for above said post.
- Read the advertisement carefully and check your eligibility.
- Candidates who have applied for the recruitment may download the exam pattern & Syllabus.
- Exam pattern and syllabus is available in the notification.
- Read the syllabus and prepare well for the exam.
|Organization||Odisha State Cashew Development Corporation Limited (OSCDCL)|
|Position||Assistant Manager (Marketing)|
|Exam Pattern & Syllabus Link||<<Download>>
|Exam Notification||<<Click Here>>
- Find upcoming OSCDC Syllabus notifications @ Recruitment Reader. For more details regarding OSCDC Syllabus 2022 logon to oscdc.nic.in. The information given above is based on the OSCDC official advertisement. Here we have given short summary of official notification and necessary links to access official site. Keep check this site to get upcoming and latest employment notifications of public, private and government sectors.